A younger competitor is using AI to undercut our pricing and move twice as fast. How do we use our weekly Level 10 Meeting™ to address this threat without constantly shifting our 1-Year Plan?

Question

Tyler Smith · Accepted Answer

When a competitor moves fast with new technology, leadership teams often panic and make reactive changes to their annual goals. Do not let this happen. Keep your focus on your target market and use your weekly Level 10 Meeting to address the threat systematically. Drop the competitor issue down to the IDS section of your agenda. First, identify if this competitor is actually stealing your ideal clients, or if they are simply winning low-margin buyers who do not fit your target market. If they are threat to your core business, discuss how you can use AI to optimize your own internal delivery costs rather than matching their price cut. Your goal should be to run a leaner operation to preserve your margins while keeping your premium brand positioning. Solve the issue by creating a specific quarterly Rock for one of your leaders to investigate and implement an AI tool that solves your delivery bottlenecks, rather than altering your 1-Year Plan.