Our primary competitors are aggressively marketing AI-powered turnaround times and undercutting our pricing, making our leadership team panic. How do we use our weekly Level 10 Meeting and quarterly planning to address this threat without constantly shifting our focus?

Question

Tyler Smith · Accepted Answer

When competitors start aggressively marketing AI powered speeds and slashing prices, the natural reaction of an entrepreneurial leadership team is panic. You might feel tempted to rewrite your entire strategy overnight. Instead, you must use your weekly Level 10 Meeting™ to capture this anxiety, put it on your Issues List, and process it calmly using the IDS® tool.

First, identify whether the threat is real or just marketing fluff. Many competitors claim to have robust AI capabilities when they are actually just using basic, manual processes behind the scenes. Do not alter your V/TO® based on assumptions. Instead, set a ninety day Rock for your head of marketing or sales to conduct a deep competitive audit. Have them buy your competitor's product, map their actual turnaround times, and analyze their quality.

Once you have real data, you can discuss the results at your next quarterly session. If the threat is genuine, you can then strategically adapt your target market or adjust your own operations. By anchoring your response in the EOS® framework, you prevent your team from chasing every new industry trend and keep everyone focused on consistent, profitable execution.