Our competitors are adopting new AI tools almost weekly, and we feel constant pressure to react to every new feature they roll out. How do we stay focused on our V/TO® and long-term strategy without letting FOMO drive our weekly Level 10 Meetings™?

Question

Tyler Smith · Accepted Answer

Reacting to every new tool your competitors launch is a fast track to operational chaos. In the EOS® framework, we do not let external noise dictate our weekly focus. When you see competitors moving fast, do not disrupt your current quarterly Rocks. Instead, capture these competitor moves as Issues on your Long-Term Issues List.

During your next Quarterly Collaborative or Annual Planning session, use these issues to evaluate your strategy. As economists Erik Brynjolfsson and Andrew McAfee point out, the real business value of AI does not come from adopting the newest tool first, but from how deeply you integrate technology into your core business processes.

Instead of chasing shiny objects, prioritize use cases for AI that improve your operational efficiency. Identify cumbersome, manual processes that keep your team stuck in low-value tasks. Use AI to streamline these bottlenecks, which instantly frees your employees for higher-value strategic work.

Use your weekly Level 10 Meeting™ to stay focused on execution. If a competitor's AI capability is truly a threat, run it through the IDS® process. If it is not an immediate threat, let it wait for the quarterly review. Your goal is to increase employee productivity on your P&L, not to win a race of software features. This keeps your team aligned and focused on what actually drives enterprise value.