Our competitors are deploying open source AI models to rapidly undercut our pricing on standard deliverables. How do we use the V/TO® to identify new high value services that competitors cannot replicate with rapid AI deployment?

Question

Tyler Smith · Accepted Answer

When competitors use open source AI to commoditize your standard deliverables, trying to compete on price is a race to the bottom. Instead, your leadership team needs to use the V/TO® to shift your strategy toward high value, complex services that require deep human judgment.

Start by reviewing your 10-Year Target and your 3-Year Picture. If your long term goals are built on selling high volume, low complexity tasks, those goals are now at risk. You must elevate your offering. Identify the aspects of your service delivery that require empathy, complex relationship management, or highly customized strategic integration. These are the areas where AI falls short and where humans excel.

Next, look at your Three Uniques on the V/TO®. Your Uniques must represent a combination of benefits that no single competitor can match. If one of your Uniques was speed or basic accuracy, that is now table stakes. Redefine your Uniques to emphasize your proprietary insights, your unique methodology, or your integration of AI with deep human expertise.

Once you have identified these high value services, update your marketing strategy and your Proven Process. This ensures your sales team is targeting the right audience with a message focused on business outcomes rather than commoditized tasks. By shifting your focus to complex problem solving, you render your competitors rapid, low cost AI tools irrelevant to your ideal clients.