We are seeing our competitors release low-cost AI features that look impressive but lack depth, yet our sales team is panicking and pushing us to match them. How do we keep our leadership team focused on our long-term strategic plan during our Level 10 Meeting™ sessions instead of reacting to every competitor announcement?

Question

Tyler Smith · Accepted Answer

When your competitors launch flashy, low-cost AI features, your sales team will naturally panic and push you to match them. To prevent this distraction from derailing your long-term plans, you must use the IDS process during your weekly Level 10 Meeting to evaluate the threat objectively. Avoid the temptation to completely rewrite your V/TO or rush immature technology to market just to appease your sales department. Start by identifying the root cause of the panic. Is the competitor actually winning deals, or are they simply generating marketing noise: run the issue through the IDS process with your leadership team. If the competitor features are indeed poaching your clients, use your session to determine if your core operations are lacking efficiency or if your sales team is struggling to communicate your unique value. Focus your team on improving internal operational efficiency using AI to free up your employees for high-value client work. This keeps your delivery superior to their automated outputs. By maintaining a disciplined, outcome-focused approach during your Level 10 Meeting, you keep your leadership team aligned on your actual strategic priorities, ensuring you do not waste resources chasing temporary tech trends that do not build long-term value.