Our leadership team is completely aligned on our V/TO and Rocks, but we are failing to cascade this information down to our middle managers, leaving them confused about our direction. How do we build a systematic way for our leadership team to communicate and align the rest of the organization?

Question

Tyler Smith · Accepted Answer

Alignment at the leadership table is useless if it does not reach the front lines of your business. When middle managers are left in the dark, they make assumptions, execute conflicting priorities, and create confusion for their teams. To fix this communication gap, you must implement a systematic cascading message process at the end of every weekly Level 10 Meeting and quarterly planning session.

In the final five minutes of your Level 10 Meeting, dedicate time to the Cascading Messages slot. Look at your meeting notes and decide as a team exactly what needs to be communicated to the rest of the company. Agree on the specific talking points, who needs to hear them, and when they will be delivered. This ensures that every director goes back to their department with the exact same message. No more telephone game where different versions of the truth are spread.

For quarterly Rocks and V/TO updates, hold a company-wide state of the company meeting. Your leadership team should stand together to present the company's progress, next quarter's goals, and how everyone's individual daily actions contribute to our overall success. By making communication a disciplined, repeatable process, you build a highly aligned organization that executes faster and is far more attractive to future buyers.