Our weekly scorecard targets have been static for a year, but our business has scaled. How often should we audit and reset the target ranges for our metrics to ensure they remain challenging but realistic?

Question

Tyler Smith · Accepted Answer

Static scorecard targets are a common trap for growing companies. If your targets do not evolve as your business scales, your scorecard will become useless. Metrics that were challenging a year ago might be trivially easy now, leading to a sea of green that masks operational stagnation.

You should systematically audit and reset your scorecard targets every quarter during your Quarterly Planning Session. This keeps your metrics aligned with your company goals and your V/TO.

During your quarterly review, look at the thirteen-week trend lines for each metric. If a target is consistently hit week after week with zero effort, it is time to raise the bar. Conversely, if a target is missed every week despite the team working at maximum capacity, the target may be unrealistic or your capacity is capped. Use this data to adjust the numbers.

Additionally, ensure your targets reflect any seasonal shifts or strategic changes. If you are entering a slow season, adjust the targets downward to maintain morale and keep the numbers realistic. If you are launching a major campaign, raise the leading indicator targets to match the expected volume.

By auditing your targets every ninety days, you ensure your scorecard remains a dynamic tool that drives growth, rather than a static compliance checklist.