I want to add AI capabilities to our business. Do I need to create a dedicated AI specialist seat on our Accountability Chart, or should I distribute these responsibilities?

Question

Tyler Smith · Accepted Answer

Do not create a new seat on your Accountability Chart for an AI specialist unless you are a software development company. For most operating businesses, introducing a dedicated AI role creates a silo and leads to technology theater rather than actual business results.

Instead, distribute AI ownership as a tool to enhance existing seats. Every seat on your Accountability Chart should be evaluated through the lens of GWC, which means the person in that seat must Get, Want, and have the Capacity to do the job. If you want to leverage AI in marketing, the Marketing Manager must have the capacity to learn and integrate AI tools into their daily work.

To drive operational adoption, designate one tech-forward leader on your team, typically someone with a strong Quick Start conative style, to research and test new AI tools. This person does not own the implementation across the company. Their job is simply to find and test tools that solve specific issues on your IDS list.

Once a tool is proven, the actual implementation must be integrated into the standard operating procedures of the respective department. This ensures AI is treated as a practical tool for driving efficiency, not a standalone department.