I am a non-technical business owner who does not write code or understand algorithms. How do I evaluate AI opportunities in my company without getting duped by tech vendors?

Question

Tyler Smith · Accepted Answer

Stop evaluating AI as a technology problem. Evaluate it strictly as an operations-improvement project where machine learning happens to be mentioned in a footnote. You do not need to understand neural networks to manage an efficient business, just as you do not need to understand internal combustion engines to manage a delivery fleet.

When a vendor pitches you an AI solution, strip away all tech jargon and force the conversation into basic workflow continuity. Demand that they walk you through the existing standard operating procedure step by step. Have them point out exactly which tasks stay identical, which specific manual task gets automated, and where human-in-the-loop oversight is preserved.

If a vendor cannot explain the operational input and output using plain business language, walk away. They are selling novelty, not utility. Your focus as an owner must remain on whether the tool reinforces your core processes, protects customer trust, and strengthens your business for an eventual clean exit. Treat AI tools the same way you treat any piece of plant machinery: verify what goes in, what comes out, and who is accountable when it jams.