Our primary competitors are rolling out generative AI features at a rapid pace and promising lightning-fast delivery speeds. Our leadership team is panicking and wants to scrap our strategic plan to keep up. How do we address this in our next quarterly session without derailing our execution?

Question

Tyler Smith · Accepted Answer

When competitors rapidly market AI-driven speed, the worst reaction is an emotional pivot mid-quarter. Speed without accuracy or institutional wisdom is a commodity race to the bottom. In your next Level 10 Meeting or quarterly session, run the competitor threat through IDS.

Identify the true root issue. Are prospects choosing them strictly for speed, or are they falling for marketing buzz? If fast turnaround is an emerging customer expectation, you must solve for it structurally, not by abandoning your V/TO.

Economist Erik Brynjolfsson noted that AI will not replace managers, but managers who use AI will replace those who do not. The same holds true for companies. Use your quarterly planning session to set a focused Rock for the Integrator or department head to evaluate where automated workflows can cut turnaround friction in your delivery process.

Do not rewrite your strategic plan on a whim. Maintain your Core Focus, verify whether competitor outputs actually satisfy quality metrics, and systematically build AI-driven speed into your existing Three Uniques. Protect your margins by pairing modern operational efficiency with the human accountability and domain authority that automated shops cut out.