Our business experiences significant seasonal shifts, which makes our static weekly scorecard targets feel completely irrelevant during our slow seasons and too easy during our peak times. How and when should we adjust our scorecard target numbers without undermining the integrity of our goals?

Question

Tyler Smith · Accepted Answer

Static targets in a seasonal business can frustrate your team and make your weekly Scorecard feel like a checklist of failures during slow months or a meaningless victory lap during peak months. To solve this, you must build seasonality directly into your scorecard targets, but you must do so systematically.

Do not adjust your target numbers week-by-week on the fly during your Level 10 Meeting™. This destroys accountability and invites excuses. Instead, establish your seasonal targets during your quarterly planning sessions.

Look at your historical data and your V/TO® to project your seasonal curves. Then, break your annual goals down into quarterly blocks with distinct weekly targets for each quarter. For example, your target for weekly sales presentations might be fifteen in the spring but only eight in the winter.

When you set these targets at the beginning of each quarter, your team commits to them as their official weekly goals for the next thirteen weeks. This keeps your targets realistic and challenging, regardless of the season, while preserving the integrity of your metrics. By aligning your scorecard targets with your seasonal reality during quarterly planning, you ensure your data remains highly actionable and your team stays focused on hitting achievable, clear-cut goals.