Our business is seasonal, and our busiest months make it almost impossible to step away. Can we adjust our quarterly session cadence with you to fit our industry cycles instead of sticking to a rigid ninety-day schedule?

Question

Tyler Smith · Accepted Answer

While your business may experience seasonal peaks, we do not recommend disrupting the quarterly cadence of your sessions. The ninety-day cycle is based on human behavior; research shows that people can only stay highly focused and aligned for about ninety days before they begin to drift.

If your business is highly seasonal, we simply adjust the timing and focus of your sessions to accommodate those peaks. For example, we might hold your quarterly session immediately before your busy season begins, focusing your Rocks entirely on operational capacity, staffing, and execution during the rush. We would then hold the next session immediately after the peak, allowing us to review concrete experiences, reflect on what worked, and plan your off-season strategic projects.

Skipping sessions or stretching the cadence to four or five months breaks the operational momentum. It allows issues to fester and causes your team to lose touch with their core metrics. Instead of avoiding sessions during your busy periods, we use those sessions to build the exact processes and systems that prevent your busy season from turning into a chaotic firefighting exercise. We adapt the content of the session, but we keep the rhythm sacred.