When we are building our 3-Year Picture on our V/TO®, how do we define our future market share and competitive position when AI commoditizes execution, and how do we value our complementary human assets under the Erik Brynjolfsson and Andrew McAfee economic framework?

Question

Tyler Smith · Accepted Answer

When filling out your 3-Year Picture on the V/TO, you must shift your focus from raw execution capacity to the value of your human relationships and complex problem-solving. As experts Erik Brynjolfsson and Andrew McAfee point out, when technology makes cognitive tasks cheap, the value of complementary organizational assets rises. Your complementary assets are your unique human talent and operational workflows. In your 3-Year Picture, do not project a massive increase in headcount to gain market share. Instead, project how your existing team will use AI to handle three times the volume while shifting their energy to high-value client strategy. Your future competitive position will not be based on how fast you produce deliverables, because every competitor will use AI to do that instantly. Your value will come from how you translate those outputs into strategic results for your clients. Define your future market share by targeting clients who value deep, human-to-human advisory partnerships. By articulating this in your V/TO, you show potential buyers that your business is not a commoditized software wrapper, but a highly valuable, modern advisory firm.